What is On Page SEO? And Techniques for Higher Ranking

One of the most significant methods for attaining higher rankings in a search engine’s organic results and operating successful SEO campaigns is On Page SEO.

All SEO operations revolve around a website, and if it isn’t correctly optimised for both search engines and users, you’ll have a hard time receiving traffic from search engines.

This article will teach you everything you need to know about on-page SEO. Follow these guidelines whenever you create a new content to optimize your search engine results.

To understand what is off page seo, you can check out our article ‘ WHAT IS OFF PAGE SEO? AND SMART TECHNIQUES YOU NEED TO USE ‘

What is On-Page SEO, and how does it work?

On-page SEO (sometimes known as “on-site SEO”) is the practise of optimising a webpage’s content for search engines. The ultimate purpose of on-page SEO is to help search engine crawlers grasp the meaning and context of your pages by speaking the’search engines’ language.

What is the significance of on-page SEO?

On-page SEO is vital because it gives search engines a variety of signals that assist them figure out what your content is about.

Search engines aim to associate web pages with keywords and search queries users type in the search box during the indexing and ranking procedures.

You may direct them to the keywords you want your site to rank for by using on-page SEO features.

Furthermore, it is referred to as ‘on-page’ optimization since any modifications made to a webpage that improve the user experience.

On-site SEO is a subcategory of search engine optimization. Take note of how On-Page SEO intersects with technical SEO and Off-Page SEO in the figure below.

To achieve the best results, all three processes must collaborate, but on-site SEO’s primary goal is to improve the content and structure of a specific page.

Higher Rankings with 8 On-Page SEO Techniques

Let’s move on to the practical portion now that the concept of SEO and the importance of on-page SEO has been established.

Some may argue that there are more on-page SEO tactics than 11, but these are the most significant ones that you can use right now to improve your SEO.

1. Keep it simple with the Content

Make your content as simple and straightforward as feasible. Write about the issue you’re writing about; don’t tack on extraneous details here and there.

When it comes to SEO, don’t just concentrate on keywords. Keep in mind that your message is intended for a human audience, and everyone understands and enjoys basic things.

2. Make sure the page titles and meta descriptions are optimised

This is basic SEO, but it’s critical for on-page SEO. When search engines’read’ your pages, they look at the page title and description, among other factors.

They do this because they need to comprehend what the website is about before ranking your page (for various keywords) in their index based on other considerations.

Each page must have a distinct title that informs both search engines and people about the page’s content.

The following are the most essential page title optimization tips:

Add keywords at the start of your page titles — If at all feasible, start your page names with your target keywords. This makes it easier for search engines to figure out what keywords the page is aiming for right away.

Create titles that are succinct and descriptive – The title of a page does not have to be extremely long. Because this is the average number of characters displayed, it’s best to keep it around 60 characters.

Descriptions in the meta tags

On the search engine results page, the page description is displayed (SERPS). It must be descriptive and distinct for each page, with a maximum of 200 characters.

It’s your chance to promote your page and persuade users to visit your website rather than one of the others by clicking your link.

It’s worth noting that Google doesn’t always display the custom meta description; instead, they frequently use an automated description if they believe it’s more relevant to the searcher.

3. Optimize Page Content 

The first step before posting any type of content (text, photos, audio, or video) is to conduct keyword research.

This is important in order to determine what search phrases people are entering into the search box and develop content that meets their needs.

After you’ve chosen your target keywords, make a list of similar keywords (also known as LSI keywords) and longtail keywords to utilise in your titles, descriptions, headings, and page content.

4. Headings and Content Formatting

A page must be formatted correctly. Consider it like a paper with a main heading (h1) and subheadings (h2, h3).

The Heading 1 (H1) Tag

Only one H1 tag is required for each page. If you’re using WordPress, the title of a page is automatically wrapped in H1 tags.

You can use the same title and <h1> tags or give the heading a different title.

Remember that search engines display what they discover in the title tag, not the h1 tag, in the results.

Formatting of Content

Don’t just slap some text on a page; make sure it’s readable.

To emphasise significant elements of a page, use bold, underlining, or italics.

Use a typeface that is a reasonable size (at least 14px).

Dividing the text into little paragraphs is a good idea (max 3-4 lines).

To make the material simpler to read, leave ample space between paragraphs.

Use CSS to make sections stand out and break the content down into smaller, more manageable chunks.

5. Image Enhancement

With the help of their name and alt text, Google identifies all of the images on the website and tries to figure out what we’re trying to say to the user through the image.

That is why, in order to optimise an image for SEO, we must accomplish two things:

The focus keyword should be included in the image’s name.

In the ALT text, use the same keyword.

It also aids the search engines in comprehending your content because of both of these factors.

6. Optimization of URLs

It’s critical to optimise your URLs for maximum SEO. It is divided into two sections. The first step is to optimise the URL, and the second is to organise the URL.

Each page’s unique URL is known as a permanent link (also known as a slug).

The domain and the slug are the two elements of a URL.

The length of a good URL should be less than 255 characters, with hyphens used to divide the various portions.

An SEO friendly URL is brief, descriptive, and incorporates your goal term, just like the page title.

7. Make use of an external link

An external link is a link that takes you to a page on a different domain than your own. It’s an external link for the website that links out, and a backlink for the website that receives the link.

We all know how crucial backlinks are for SEO, but what about external links?

External links to linked pages assist Google in determining the topic of your page. It also shows Google that your page is a reliable source of information.

Adding external links to your content won’t help you with SEO directly because it isn’t a ranking factor, but it can help you indirectly.

8. Internal Referencing

Internal linking is when you provide a link to a post on your own blog in your article.

If you’re creating an article and have already written any material on the subject, include a link to it in your article.

Including a link to a low-ranking post on a high-authority post increases its ranking. Wikipedia provides the best example of internal linking

9. Page Loading Speed

Google is spending a lot of money to make the internet run quicker. Someone will mention the importance of speed and their ambition to include the quickest websites in their index at every Google I/O.

They have officially added speed as one of the known ranking elements in order to ‘force’ website owners to consider it.

So, when it comes to SEO and ranking, we know that website speed matters.

You can also this article on ‘ A TECHNICAL GUIDE TO GOOGLE’S PAGE SPEED INSIGHTS REPORTS‘

10. Mobile Compatibility

Mobile devices now account for over 60 percent of all Google searches. As a result, if your website isn’t mobile-friendly, you’re already missing half of your prospective traffic.

So, what are your options?

Make sure your website is mobile-friendly as a first step. Check your website’s mobile friendliness with Google’s tool and fix any issues that arise.

Then take it a step further and test your website on a mobile device, just like a real user would, to ensure that everything, including your CTA buttons, is displayed appropriately.

In general, mobile-friendliness is not an issue for websites with a responsive design.

11. Checklist for On-Page SEO

The important points are summarised in the checklist below if you have read the article up to this point.

• Make certain you comprehend the distinction between on-page and off-page SEO.
• Make sure your information is unique, practical, and well-researched.
• Add keywords, power words, and numbers to your page names to improve them.
• Make sure each of your pages has its own meta description (include your target keywords).
• Make sure your target keywords are in the title and text by conducting keyword research.
• Make advantage of LSI and related keywords in your headings and text.
• Make sure there is just one H1 tag on your page.
• On the page, use headings in a hierarchical order (H1 -> H2 -> H3).
• Make your material more appealing (use bold, italics, and CSS).
• Improve the quality of your photographs and other multimedia assets (ALT Text is the most important factor for images).
• Make sure your URLs are SEO-friendly and that the structure of your URLs matches the structure of your site.
• Internal links should be included in your article.
• Check to see if your website loads in under 3 seconds (both desktop and mobile).
• Check to see if your site is mobile-friendly.
• Encourage comments, but only those that make sense will be published.